What caught my eye was the tour itinerary of UK towns. Big cities like Liverpool, Newcastle, London, Southampton, Northampton, Norwich, Manchester, Torquay, Dover and … Burnley!
Burnley is a small town in Lancashire in the North-West of England. It’s a former industrial/cotton town, run-down and with unemployment problems. And where I was born!
Sadly it did have race riots in 2001, along with Oldham and Bradford.
Maybe the designer just stuck a pin in a map of the UK.